Hi, I am Alina,
A communication specialist with experience in marketing, content planning and creation (copywriting and visuals), and educated in project management.
I have a flair for understanding the design and creative industries, a growth mindset and a background in psychology.
Currently I’m studying Communication Design and Media at KEA - Copenhagen School of Design and Technology, with graduation in January 2024.
Scroll down to read a full CV.
Skills
Communication
Digital marketing
Project management
Strategy
Research
Soft Skills
Collaboration
Strategic thinking
Problem-solving
Curiosity
Listening
Software
Excel, PowerPoint
Canva
InDesign, Photoshop
Work Experience
Pandora Copenhagen Denmark
March 2023 - January 2024
INTERNAL COMMUNICATIONS
STUDENT ASSISTANT
Working with a team of experienced advisors to create clear line-of-sight and boost employee engagement through world-class communication. Supporting internal and external stakeholders, leadership, colleagues and vendors.
Write strategic communication pieces and create visuals for global intranet and info screens.
Design leadership presentations and collaborate in drafting messaging.
Help coordinate and execute corporate projects: quarterly townhalls and leadership AMAs, product launches, internal branding initiatives.
Track and report on communication activities.
ViroGates Medtech, Birkeroed Denmark
2021 - 2023
MARKETING STUDENT ASSISTANT
Content planning and creation for social media, newsletters and website. Graphic design of white papers, reports and presentations. Writing marketing literature for company brochures and press releases, based on medical studies and internal activities.
Employing online marketing analytics to understand the performance of marketing initiatives and continually optimise the results. Updating databases and spreadsheets.
Microgravity Technologies Aerospace textiles, remotely
2021
BUSINESS ADVISOR
Advising on Project Management, Business Administration and Marketing. Together with the founder, I edited a funding pitch and business plan to apply to the European Space Agency Horizon programme.
Microgravity Technologies successfully received the funds.
Knowledge Gate Group Expert Network, Copenhagen Denmark
2020
HR ANALYST & RELATIONSHIP COORDINATOR
Recruiting experts within Life Sciences based on client’s brief, using Boolean search, LinkedIn Recruiter and Sales Manager. Conducting interviews and setting up agreements with the experts. Pitching the experts to the client and administering the consultation on the company’s platform.
Prada Luxury Goods Retail, Copenhagen Denmark
2016 - 2020
SENIOR ASSISTANT
Participated in the opening of the first Prada store in Denmark and was accountable for the performance of the ladies ready-to-wear department. Responsible for all training activities: staff induction, the new collection, product knowledge, selling ceremony, CRM. Coordination of visual merchandising, stockroom compliance checks and stock-take preparations at an excellent level. Communication with buying and visual merchandising managers, giving feedback on sales, collection performance, clients and local market. Excelled in working with private appointments and using digital tools in driving sales KPIs and deepening loyalty (through CRM and Apps). Successfully managed client relations and interactions, and achieved the highest client satisfaction score in the store.
Desigual Premium Fashion Brand, Copenhagen Denmark
2015 - 2016
ASSISTANT MANAGER
Assisted the store manager in daily operations since the opening of the store and ensured the implementation of operational standards. Responsible for event organisation and HQ visits. Team management and training (sales, product knowledge, service). Ensure the VM strategy is applied in all areas of the store and formulate VM recommendations. Analyse sales through KPIs and formulate recommendations for sales and loyalty growth. Provide excellent client service and be a brand ambassador.
Collezioni Luxury E-commerce, Herning Denmark
2013
E-COMMERCE ADMINISTRATOR
Assisted the business manager in the launch and running of the online shop and the B2B operations. Web-shop back-end administration (SEO, product description, newsletter, client order administration). Correspondence with the partnering fashion brands (Max Mara, Chloé, Hugo Boss, Armani). Order placement for ready-to-wear, shoes and bags. Organize the photoshoots and styling the products.
Agrimatco Import-Export in Agriculture, Bucharest Romania
2009 - 2010
OFFICE MANAGER
Managing the agenda of the general manager, overseeing office operations and managing calendars. Reception, B2B correspondence, translation and filing of company docs. Purchasing office supplies and equipment. Assisting the HR department in filing employees documents. Expenses filing and reporting.
Group Queen Monaco Import & Distribution FMCG, Bucharest Romania
2008
ASSISTANT GENERAL MANAGER
Daily assistance of general manager’s calendar and appointments. Ad-hoc assistance in the Logistics and Marketing departments on communication, translations and local authorities documentation. Maintenance of the reception area and the meeting room in perfect condition and ensuring stock levels for office supplies.
Education
KEA Copenhagen School of Design and Technology Copenhagen Denmark
2021-2024
COMMUNICATION DESIGN and MEDIA
BA Degree
VIA University College Herning Denmark
2012-2014
PURCHASING MANAGEMENT in FASHION
AP Degree
Thesis subject: Lean Supply Chain Management in TV manufacturing.
Graduation grade: 12
Courses
Talent Garden & KEA – Copenhagen School of Design and Technology www.talentgarden.org / www.kea.dk
2021
Project Management
Digital Project Management
Leading innovative projects
Product Management
Choosing methods that work
The role of the Project Manager
User-Centred Project Management
Scoping a project
Become a master planner
Building and managing a winning team
Risk Management
Communication
Monitor and Close your project
The Business Of Fashion www.businessoffashion.com
2020
The Art and Science of Fashion Buying and Merchandising
Digital Marketing
Direct-To-Consumer Branding
Fashion Styling and Image-Making
Fashion History for Today
IDEO-U www.ideou.com
2020
Hello Design Thinking
VIA University College Herning Denmark
2014
Writing for Fashion Websites
VIA University College Herning Denmark
2014
PRINCE 2 - Foundations in Project Management
Accreditations
Copenhagen Fashion Summit Copenhagen Denmark
2014 - 2018
Accredited Fashion Writer
Internship experience
Bang & Olufsen Struer Denmark
2014
Thesis writing internship
Thesis subject: Lean Supply Chain Management
Grade: 12
Collezioni Herning Denmark
2013
E-commerce supply chain management
University internship and written project
Grade: 12
Venera Arapu Fashion House Bucharest Romania
2013
Production buying
Summer internship
Languages
English - fluent Danish - module 4 of 5 Romanian - native
What the People I Worked with Are Saying
“It was a pleasure to work with Alina during her time at ViroGates. She was responsible for our social media, and she always had a positive attitude and was committed to achieving her goals.
Alina consistently demonstrated a willingness to learn and grow, and she was never afraid to take on new challenges. Alina was also a great team player who worked well with others and always had a positive attitude.
I highly recommend Alina to any organization that is looking for a dedicated professional. I have no doubt that she will continue to excel in her future endeavors. I wish her all the best.”
— David Stig Wulser, Head of Marketing at ViroGates
“I had the pleasure of working with Alina on several projects while studying at the same university in Denmark. More recently, I worked with Alina on a funding pitch and edited a business plan for a startup. Alina is a creative problem solver with a quick wit. Her ideas and proposals are well argumented. Because she is a careful listener and pays attention to detail, she excels at teamwork. Alina has outstanding research and analytical skills and doesn't stop until she finds the root of the problem. Significantly, she has impeccable taste and a clear, articulated way of presenting herself. Alina is an absolute treat to work with.”
— Anna Talvi, Ph. D candidate at UCL,
founder of Microgravity Technologies
“Alina is a strong retail professional with a very commercial approach which is also customer-focused, personable and warm. A keen learner, she has developed a vast product and local market knowledge and a wide client base whilst working at Prada Copenhagen, supporting the management and team right from the opening of the store. She displayed strong work ethics, great attention to detail and ambition. She would make a very valuable addition to any luxury retail team.”
— Chiara Frigerio, Associate Retail Manager at Prada
“I had the pleasure of working with Alina for two years at Prada, collaborating on several VM projects. Rarely, one comes across to a standout talent and incredible person like Alina, her high professionalism and meticulous perfectionism always motivated me to do my job even better. While the VM activities were happening, I’ve always been particularly impressed by Alina’s ability to handle even the toughest clients, effortlessly and with genuine and unique customer service. During the VM hours Alina always impeccably supported me, understanding the visual aesthetic deeply and with a strong commercial eye; that skill often takes years to develop among retail tasks, but it seemed to come perfectly naturally to her. I highly recommend Alina who’s work in the team makes other team members strive for better results and she would be an asset to any team.”
— Silvia Bifani, Visual Merchandiser Manager at Prada
"Alina is a vigorous and hard-working individual. She volunteered to help start out our student magazine initiative and was an asset in creating and developing a personal style for our universities: TEKO (now VIA University College) and AU-Herning. Time and time again she’s proved herself to be consistent in delivering great results and staying focused on finishing the project at hand."
— Vidar Phoenix Leo Christiansen,
Editor at Focus Student Magazine
“I had the pleasure to work with Alina at Prada and admire her effort to learn in-depth any new task required to perform her job well. It was great to see such a young person being so serious about delivering great service. She is a team player and loves Fashion!”
— Veronica Paiva, Retail Operations Manager at Prada
“Alina has made her last assignment as Bachelor Degree in Fashion Procurement, at Bang & Olufsen. Alina showed great knowledge about understanding Supply Chain Management and, how business processes are working together. The assignment was made upon interview and information I have provided, and Alina showed a fine understanding of getting the most important information, and put it into the right content. This was also proved in the grade she made at her final examen. I can recommend Alina in a logistic department or as a purchasing planner.”
— Per Agergaard Olsen, Purchasing Director
at Bang and Olufsen
“I have had the privilege to be one of Alina’s lecturers during her education at Teko Design and Business School in Denmark. From the first day, I found Alina’s personality and approach to her studies quite outstanding. She works in-depth and does not allow any question to be unspoken. I find Alina very bright and intelligent and who is going to employ her, would have a very hardworking and skilled person as an employee and colleague.”
— Jeanette Lauridsen, Professor at VIA University College
“Alina is without a doubt one of the best and most talented students I have ever had, almost to the degree, where a colleague was a better word. She always strives to perform well - and well is the best possible. She will become a pearl for any employer that hires her and positive investment for any company that takes her in as a freelance provider.”
— Mikael Jensen, Professor at VIA University College
"I have experienced Alina as a very dedicated student. I have taught her on a few courses and projects, and she has always shown great enthusiasm and competence. She is a sought after group member due to her academic and project skills."
— René Claus Larsen, Professor at VIA University College
"I have had the pleasure of working with Alina and I can say that she is a great teacher and a great colleague. Alina’s knowledge and practical skills in the educational field were always appreciated by all other teachers and parents. She has been a great team player, using effectively her communication and social skills in a variety of work-related situations. Alina is able to perform excellently in different challenging situations. Her positive attitude towards work, confidence, open-mindedness and friendly nature make her a great asset in any team."
— Adela Crisan, Teacher at
American International School of Bucharest