Working with the internal communications team at Scandinavian Tobacco Group was a valuable experience in supporting global communication initiatives across both office and manufacturing environments. In the role of Senior Internal Communication Specialist, I collaborated with cross-functional stakeholders and external partners to deliver clear and engaging internal communication.

Campaign Execution & Events: supported the execution of global internal campaigns and events, ensuring alignment across diverse audiences and formats.

Content Development & Publishing: developed and published content across internal channels, including intranet, Viva Engage and digital screens, maintaining consistency and clarity of messaging.

Leadership Communication: created communication materials for leadership, including speeches, articles, and video content to support internal alignment and visibility.

Stakeholder Coordination: coordinated campaign timelines and managed inputs from internal teams and external agencies to ensure smooth execution.

Editorial Planning: managed editorial planning processes, including maintaining the content calendar and overseeing intranet publishing.

Performance Tracking & Optimisation: tracked communication performance and contributed to improving content formats and engagement across channels.

Images source: https://www.st-group.com/